If you own a small business in this modern era, it’s highly likely that lead generation methods like Google Adwords, Facebook advertising campaigns, banner ads, and emails have become second nature to you. But there’s one optimal marketing strategy you might have missed that offers the same, if not more benefits. And that is SMS marketing.

What Is SMS Marketing?

SMS marketing, often known as text message marketing, is the practice of sending promotional or transactional text messages (SMS) for marketing objectives. These messages are mostly used to send time-sensitive offers, updates, and notifications to people who have agreed to receive them from your company.

Rather than complete phone numbers, shortcodes are used to send SMS marketing messages. These shortcodes are usually 5-6 digits long and can be assigned to a single sender or shared among many.

Where Can You Use It For?

Text message marketing can be utilized in a variety of ways. Below are some of the most prominent use cases that will help you have a better picture of what SMS can achieve and how it may help your business grow.

Urgent Event Updates

When it comes to planning and executing an event, there are a lot of moving components. Changes, cancellations, general information, and updates may all be conveniently communicated by SMS, which provides a more direct interaction than email or other methods.

Internal Communication

It can be difficult to send crucial instructions to all of your employees at once if you have a large workforce. With an SMS system in place, getting the attention of all your employees will be easier.

Short-Term Campaigns

Coupons and promos are a great method to get more people to come into your store or visit your website. If you’re running a limited-time sale, you’ll definitely want as many people as possible to know about it. And the best way to do that quickly is with text messages.

How Do You Start With SMS Marketing?

Before you reap all the benefits of text message marketing, you must first know where to start. The best way to do this is to find an SMS marketing provider that has worked with a wide range of clients and earned a positive reputation. One great example of that is Textedly. The company has worked with world-famous brands such as Disney, Coca-Cola, Tesla, Walmart, and many more.

Textedly’s comprehensive analytics reports and dashboards provide you with information that you can use to evaluate and enhance all of your mass SMS text messaging demands.